Information Architecture

What good does a lot of information and data do if you don't know how to find it? WBS believes in structure. Data should be structured in such a way that anyone that needs data can get it.  Information Architecture is the practice of structuring data (whether it is files or database tables or other data) in a manner that optimizes how its found and used.

Information Architecture is defined by Wikipedia as:

the practice of structuring information (knowledge or data) for a purpose. These are often structured according to their context in user interactions or larger databases. The term is most commonly applied to Web development, but also applies to disciplines outside of a strict Web context, such as programming and technical writing. 

In the context of web design (or design for related media) Information Architecture is defined by the Information Architecture Institute as

• The structural design of shared information environments
• The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability
• An emerging community of practice focused on bringing principles of design and architecture to the digital landscape

The term information architecture describes a specialized skill set which relates to the management of information and employment of informational tools.